Category - David Ogilvy

Discover the thoughtful Quotes of David Ogilvy, a philosopher and author. Our collection of his most impactful quotes reflects his deep understanding of language, philosophy, and history. Motivational Quotes of David Ogilvy
Whether seeking thought-provoking reflections or academic wisdom, David Ogilvys words offer a rich source of intellectual inspiration. #DavidOgilvy David Ogilvy

David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

– David Ogilvy

David Ogilvy

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

– David Ogilvy

David Ogilvy

Ninety-nine percent of advertising doesn’t sell much of anything.

– David Ogilvy

David Ogilvy

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

– David Ogilvy

David Ogilvy

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.

– David Ogilvy

David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

– David Ogilvy

David Ogilvy

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

– David Ogilvy

David Ogilvy

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

– David Ogilvy

David Ogilvy

Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.

– David Ogilvy

David Ogilvy

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

– David Ogilvy

David Ogilvy

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

– David Ogilvy

David Ogilvy

A good advertisement is one which sells the product without drawing attention to itself.

– David Ogilvy

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