I have no religion, and at times I wish all religions at the bottom of the sea. He is a weak ruler who needs religion to uphold his government; it is as if he would catch his people in a trap.

– Mustafa Kemal Ataturk

With a hardcover, you get two chances, a year apart, for the book to make an impact – often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher.