Indra Nooyi

I hear my own daughters talking about big companies polluting the environment, and then I realise they are talking about companies of which one I am running. But when I tell them to read the things we are doing, then they realise we are doing good things. But millennials are really a great lot.

– Indra Nooyi

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken – a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.